EVERYONE NEEDS INFINITE DREAMS
Enid helps turn brands into bona fide businesses that resound.
Enid is London-based strategist and brand marketing consultant Jordanne Young and a global network of handpicked collaborators, specialising in the meeting point of strategy and storytelling to create a unique amplification studio.
Supporting brands going through things is what we do - whether that’s starting up, or looking to change. We're the intro and outro to your creative efforts to help you resound. And we call it amplification.
You'll find us deeply focused on brand strategy, visual identity and implementation, storytelling and growth marketing all set to the tune of solid business strategy. There's a lot of noise out there, so we do what we do to help brands resound for all the right reasons. It means you'll also find us looking to work with partners that are on our wavelength.
OUR PLAYLIST
Just some of the things we do here that fall under amplification. Oh, and karaoke, cat-sitting and curating playlists.
EACH NEW IDEA DEFINED
We stand firm on our values that sit central to everything we do.
From selecting our partners, to how we operate in the work environment, we have defined values that tie in with our penchant for mission-led ventures; working side by side with purpose-led founders is what we do best.
Our Values - in Mixtape form
01. AALIYAH
We’ve seen many brands come and go; we’re now looking for what’s going to create positive change. We thrive best when working with inspired partners with an inclusive vision.
02. TALKING HEADS
We look for brands that we would personally have in our lives - brands that have longevity because they are needed, inherently sustainable and bring joy. We will want to share in your mission, believe in you and everything surrounding your brand. If values change and missions veer, accept that we might reconsider. Don’t let us down. We’re in this together.
03. BLOC PARTY
Consider each and every effect of your actions - from the words you use to the products you create. Concern yourself with all of the smaller details.
04. DRAKE
We put value in gut instinct and acting on intuition. We trust ours so trust yours. Feedback with your feelings. Hell yeah!
05. RADIOHEAD
We’re a nosy bunch - we want to know the ins and outs of your business, your dreams, goals and all that comes with it, no gloss. To top the charts, we need to be honest, open and trusting with each other.
EVERY NOTE IS DISTINCT
We deep dive into your back catalogue to understand the beat of your brand.
We have an eclectic back catalogue, but while the business and brand landscape is ever-evolving, we’ve mastered a clear way of working, to harmonise and make that hit record together.
OUR SETLIST
Brand Audit
Strategy
Naming
Copywriting
Brand Building
Branding + Design
Campaign Conceptualisation
Culture + Internal Comms
Collabs + Partnerships
Website Design
Website Development
Training + Process setup
Recruitment
Shooting Still + Film
Retail Strategy
Awards Srategy
Launch Comms
Corporate Comms
Hiring a Press Team
Reputation Management
Influencer Engagement
VIP Strategy
Events
Commerce
The Modern House
1
The Modern House is more than just an estate agency. The business, comprising both TMH and Inigo, believes in the positive impact of thoughtfully designed homes – and thoughtfully designed services, too.
An invitation to head up the business’ marketing team for six months led to a further role in-house overseeing Growth Projects, working closely with the senior leadership team and heads of departments.
And the opportunity I saw for the business? How to build on the success of a content-led outlier of an estate agency to develop a tech-powered engine dedicated to the concept of thoughtful design. Not just an aesthetic vision, but one focused on making an impact on how houses are fundamentally designed and lived in.
As a consultant, I audited the business top-to-toe, getting under the skin of every facet, every team, and every single employee, with a focus on the processes and tech underpinning the business’ growth plans. I worked closely with the marketing and editorial teams to develop cohesive initiatives and campaigns to support, not just the sale of incredible houses, but the special details that set this estate agency apart - including content strategy and partnerships. And above all, I had the opportunity to understand how symbolic the home is, and what a privilege it is to live within four walls.
Projects I developed that I’m particularly proud of (as well as a few I can’t share the details of!):
- Partnership building, starting with London-based fragrance brand Homework to develop a unique, eco-minded moving in gift for buyers
- Developing the tech and data insights strategy, including the hire of a product design team tasked with replatforming the entire business’ tech with a view to unique growth and thoughtfully designed services at every touchpoint.
- Securing and strategising distribution of the acclaimed in-house developed TMH Magazine, which saw the title hit shelves across London - and worldwide, as well as a coveted Shreeji News takeover.
- Supporting the development of the internal educational series Modern Matters, programming events and speaker-led courses for the team to attend and learn from.
- Developing the business' org structure, as well as hiring and onboarding of key new starters, including the website manager, community manager and tech product hires.
- Developing a brand refresh to encompass the value system of not just The Modern House but Inigo too – dedicated to historic homes – reviewing the business mission, vision and values, particularly in view of the B Corp certification.
- Devising the campaign strategy for the launch of co-founder Matt Gibberd’s book, published by Penguin, working closely with the marketing team and publisher to secure features in the Financial Times, Stylist, Sunday Times Style and more.
- Developing an education partnership between Inigo and Art History Link-Up, working closely with Chief Executive of Art History Link-Up, Rose Aidin, to address access to art history and broadening the design industry's pool of talent, with the aim of creating create a sector full of opportunity that's open to all.
- Oh and marketing lots of incredible homes with stories to tell, and character to uncover! My favourite listing, you ask? It has to be Penelewey, a midcentury masterpiece in a Cornish nook, complete with interior design by Kathryn Tyler of Linea Studio.
My favourite listing brings to mind a highlight that for me summed up the whole experience at TMHL: a visit to Turn End, a tucked-away gem of housing vision - complete with magical gardens, in Haddenham, Buckinghamshire. Designed and built by architect Peter Aldington and his wife Margaret in the 1960s, it’s RIBA-awarded and quietly admired by all who know of it. Put simply, it’s so very special. The sense of place, of working with nature, the thoughtful details in every wood-carved corner. It all deserves to be seen in person!
"I couldn’t recommend working with Jordanne highly enough; she’s a generalist in the very best sense of the word – simultaneously highly strategic and creative, whilst also being exceptional at project management and focused on getting things over the line. She’s unwaveringly professional, has great commercial instincts and is able to provide incisive, productive and fascinating insight, challenges, and feedback on whatever project or idea you present her with."
Renude
2
Renude is clarifying the world of personal skincare by making aesthetician approved routines accessible to everyone. A meeting of minds in skincare and science, cosmetic chemist Pippa Harman and data scientist Cate Nisson are co-founders who have developed Renude as your personal skincare planner, with the answer to the skincare products for you and the ever-changing face of your skin.
Renude cares about the skincare products you choose to treat your skin with. This care is rooted in a deeply informed knowledge of the skincare space, thanks to co-founders schooled in product formulation and data science. At Renude, skincare isn’t seen as a surface-level pursuit, nor is it an opportunity to pump more skincare onto shelves. Renude exists to clarify cluttered, over-complicated and confusing skincare space, taking you deeper than surface-level to gain clarity on your skin’s life and to live well in your skin.
I worked closely with Pippa and Cate to reposition and rebrand 3-year old Renude, preparing the business for scale–up after a round of investment. The founders knew what was working and what wasn’t, so we went into the brand refresh assessing not just the business, but how the brand should operate in the skincare space of 2023. With 20+ celebrity skincare brands launching the year prior, plus an endless conveyor belt of so-called “experts”, buzzword ingredients and promise-filled lotions and potions, Renude wanted to standout as the brand with the expertise and clarity to guide overwhelmed shoppers to the right skincare for their needs, thanks to their service offering of licensed aestheticians who know skincare products best.
I assembled a stellar team comprising designers Callum Richards and Ariadna Vilalta and copywriter Harith Aldeghather to help sharpen a gender-inclusive perspective on skincare, with myself taking the reins of strategy and project management that was the thread running through every piece of work. Client-wise, we working closely with the co-founders, a newly-appointed brand director formerly at Cult Beauty and a newly-onboard community executive to examine the skincare space with cynical eyes, determining the best positioning for a brand like Renude - one that doesn’t create their own skincare line, instead curates the most hard-working products already on the market, using their expert knowledge of active ingredients and how products work with different skin types.
Building intelligent AI sits at the heart of Renude – and with it a focus on sustainability - but we knew the customer would be more interested in what Renude does and how it makes them feel. So we developed a new approach to talking about skin: rather than anti-aging and “good” skin or “bad” skin, we instead speak of momentous skin - skin that takes you through life’s moments and evolves as you do. So too does your skincare routine, and Renude has aestheticians on-hand to assign you a skincare routine to follow, all from the comfort of your home. The brand strategy we developed enabled us to then create a compelling content strategy to give a platform to Renude’s team of experts, and their honest, unique and humorous take on the industry they sit in. Because the skin you live in lives for every moment.
“We worked with Enid on a complete brand refresh of Renude, after a recommendation from another founder. We chose Enid due to the quality of previous work, and were just overall really impressed during our first interactions with Jordanne.
"The process was very thorough, going through all of the brand's prior thinking on values, audience, the overall market etc to get a really deep understanding of our company, community, us as founders and the industry at large to set the foundations of the project.
"Jordanne was brilliant to work with - she is super creative whilst being incredibly organised and detail-oriented, and a delight to work with on top! Jordanne was absolutely an extension of the team during the project, and we're really thrilled with the result. I have no doubt we will be working with Jordanne and Enid again in the future, and wouldn't hesitate to recommend their services.”
THE HITS
AUDIT
STRATEGY
COPYWRITING
BRAND IDENTITY
EDITORIAL CONTENT STRATEGY
SOCIAL MEDIA STRATEGY
CREATIVE DIRECTION
SHOOT PRODUCTION
LAUNCH COMMS
PR AGENCY BRIEFING
MARKETING STRATEGY
PARTNERSHIPS
Hummingway
3
Hummingway is rewriting the script on how we care for our bodies with Whole Cycle Wellness™: natural support for life’s periods, seasons and cycles. Following years of frustration at the gap in research - blame the gender-based data gap - into our reproductive bodies and menstrual cycle, actress-cum-co-founder Ashley Greene Khoury and her sister-in-law, stylist Olivia Khoury, set out to create a preferred way to support their own personal health experiences, and to share those with a wider community of people with periods.
Far from a Hollywood fairytale, Hummingway was born from a shared deep-seated belief that inclusive hormonal and reproductive health deserves far more time in the spotlight - including more funding to support much-needed medical research.
Working closely with co-founders Ashley and Olivia, we approached how Hummingway would speak and what those words would look like - developing an inclusive, informed lexicon with which we could share the whole picture on hormonal health. We take health seriously. That’s why you’ll find us unpacking the overly perplexing terms, acronyms and jargon that we present to you, so that everything is plain, simple, and most of all, helpful to you.
We developed a messaging hierarchy that places the brand's innovative methods at the core, alongside the brand's commitment to working alongside trusted experts across science, nutrition and wellness to provide informative yet easy-to-follow, feel-good content.
On a strategic level, we developed the brand's own content platform The Regular - naming it so, because our hormones can be complex, unpredictable and often irregular; that’s why Hummingway is here, on The Regular, to do what’s long overdue - to demystify what’s going on with our whole cycle. It's a fact-checked, informative and accessible education platform, for people with periods and period-like symptoms.
We commissioned talented writer Cat Sarsfield to develop content for The Regular around six key content pillars. We tackle questions like why does period pain have to feel so tough? How can we come off hormonal birth control without losing control of our bodies? Why is 'PMS' treated so flippantly, when PMDD is a recognised condition that affects around 5-8% of menstruating people? We then worked with impressive illustrator Jessica Meyrick to bring these pillars to life in beautifully sensitive, thoughtful and progressive depictions of nourishing, moving and loving your body.
We developed a marketing strategy for Hummingway's debut product The Cycle Soother, a transdermal patch designed to deliver targeted natural ingredients to help offset period pain. The strategy incorporated everything from comms and PR, social media and video content to partnerships and influencer gifting, leveraging not only the founders' personal network of VIPs, but also a broader audience of progressive spokespeople on the subject of periods.
Patching up our relationship with period pain is the first step in a formative focus on cycle care that’s long-term - never simply a quick fix. Hummingway invites all people - not just those with periods - to learn more through products, articles and resources, enabling us to zoom into the patterns of our bodies to discover a hormonal wellbeing within: Whole Cycle Wellness™.
All the while supporting each other to bring this business to life with first-time founders who are completely committed to the cause - in a way that is inspiring, edifying and encouraging.
Because bleeding is normal. Menstruation happens. Period.
THE HITS
AUDIT
STRATEGY
COPYWRITING
BRAND BUILDING
CAMPAIGN CONCEPTUALISATION
WEBSITE + QUIZ DESIGN
EDITORIAL CONCEPT
PLATFORM DESIGN
CONTENT EDITING
SOCIAL MEDIA STRATEGY
CREATIVE DIRECTION
CREATIVE BRIEFING
FOUNDER SUPPORT
LAUNCH COMMS
REPUTATION MANAGEMENT
INFLUENCER ENGAGEMENT
PR AGENCY BRIEFING
AGENCY MANAGEMENT
MARKETING STRATEGY
BLEACH London
4
BLEACH LONDON is the home of experimental hair, founded in 2010 by acclaimed hairstylist Alex Brownsell and entrepreneur Samantha Campbell. BLEACH first captured attention with their pioneering techniques and contemporary, unconventional approach to beauty. 10 years on BLEACH has a unique offering, blending DTC product sales with their added-value salon expertise in order to support their growing community of colour fanatics worldwide.
What started as a project to help shape the 2020 comms roadmap for BLEACH, soon shifted to support the business through the Coronavirus crisis. With the brand’s three London salons closed, the company accelerated their 2020 strategy - to launch live, interactive hair tutorials - to support quarantiners looking for DIY hair-dye tips. Plans originally scheduled for later in the year were brought to life in one week, impressively re-ideated, implemented and launched with an innovative virtual interactive hair-dyeing tutorial series, entitled ‘HAIR PARTY’.
Working closely with BLEACH’s internal team, together we built a confident community of self-dye-solaters through star-studded online parties, led by Alex Brownsell and talent including Pixie Geldof, Georgia Jagger and Nick Grimshaw. The brand not only enjoyed a steep increase in social media engagement and followers and top tier press coverage, but also an eight-fold increase in sales, increased conversion rate and higher order values.
"When I joined as CMO at BLEACH, Jordanne was my first port of call as someone to help me to formalise and build out the Brand Marketing function. She immediately hit the ground running, helping me to formalise the comms roadmap for the year, prep a time-critical campaign end-to-end (working with various stakeholders across the business) and built a set of processes for our internal team to scale. Jordanne is professional, rigorous and personable, and I expect to work with her again and again."
THE HITS
Audit
Strategy
Campaign conceptualisation
Collaborations and partnerships
Creative guidance
Launch comms
Corporate Comms
Influencer Engagement
Heist
5
Heist is the underwear innovation startup using technology to create better products for wearers, with the brand’s philosophy rooted in principles of female empowerment.
Delivering strategic PR and comms for the cult startup meant navigating the transition from tights to shapewear - a new category and a whole new playing field. The project remit rapidly extended to mobilise a range of business-critical projects, including building a bricks-and-mortar presence, recruitment and fostering collaborations with like-minded brands.
"I'd only do shapewear for Jordanne and the Heist team."
THE HITS
Audit
Strategy
Culture and Internal Comms
Campaign conceptualisation
Brand building
Branding + design
Collaborations and partnerships
Content curation
Website design
Website development
Training
Recruitment
Creative guidance
Press office
Launch comms
Corporate Comms
Reputation Management
Influencer engagement
Consumer connections
Shooting Still + Film
Events
Commerce
Jessica de Lotz
6
Jessica de Lotz is a narrative-based jewellery designer collecting personal stories from her customers - her Storytellers - that she transforms into unique handmade pieces from her London workshop.
After a meeting of minds (and nail art!), we set about raising the profile of this talented Central Saint Martins graduate, defining the brand and refreshing the look and feel with a fresh and heartfelt campaign. We also worked with Jessica to develop limited edition collections co-created with Storytellers - unique ways to tap into the jewellery boxes of like-minded wearers.
"I was immediately drawn to Jordanne. Her warm and caring nature was very magnetic and then upon delving deeper, I realised the breadth of her knowledge and genuine interest in the brands that she believes in, and her ability to make them shine. Within a short period, she has really started to carve away at some interesting facets of my business that were perhaps hidden before and has already helped me redefine the identity and strengths of my brand. I cannot sing her praises loudly enough!"
THE HITS
Audit
Strategy
Culture and Internal Comms
Campaign conceptualisation
Brand building
Branding + design
Collaborations and partnerships
Content curation
Website design
Website development
Retail Strategy
Creative guidance
Launch comms
Corporate Comms
Reputation Management
Influencer engagement
Consumer connections
VIP Dressing
Events
Pre-
7
Pre- is the feel-good London salon experience that's launched in Islington, N1 (for starters…). Whether it’s pre-weekend, pre-meeting or pre-holiday, pre- is devoted to delivering the boost you need to show up for every moment looking and feeling your best.
The launch of pre- coincided with A RETURN TO SALONS after the pandemic's lockdown- and a return to our lives as we now wish to lead them. With that, pre- captures an opportunity to place emphasis on the ‘feel good’ focus that runs through the business - from the products on offer, treatments in progress to the professional team recruited.
Anissa Kermiche
8
Paris-born, London-based jewellery designer Anissa Kermiche draws inspiration from shapes seen in daily life - from the female body to geometry - crafting them into feminine, unique, conversation-starting pieces.
We worked with jewellery designer Anissa in the infancy of her brand - led by the success of her Paniers Dorés "fortune cookie" earrings. We supported Anissa on a project as part of an industry award win, working closely with the talented designer to draw up a strategy to raise the profile of her jewellery globally. This saw a mix of collaboration opportunities, press coverage in top tier titles worldwide, and adorning a range of impressive personalities and VIPs in Anissa's unique designs.
THE HITS
Audit
Strategy
Collaborations and partnerships
Awards
Retail Strategy
Press office
Influencer engagement
VIP Dressing
NUDEA
9
NUDEA is the early-stage underwear brand co-founded by Priya Downes, with the mission to reshape the bra-fitting experience, from getting measured to the final product. The brand’s hero Fit Tape has simplified self-measuring to a two-step process - something that saw huge uptake during 2020 lockdown life.
Life at home put NUDEA in a unique position to build on its position as the go-to brand for bra fitting at home.
To leverage an opportunity to permanently shift habits, Enid devised the #TakingMeasures campaign, to support bra-wearers during physically distanced times, highlighting the brand’s Essentials offering - Fit Tape, Online Fit Finder, Virtual Fit Sessions and barrier masks, for adults and children.
Partnering with Buenos Aires-born, NYC-based illustrator Eugenia Mello, Enid created a downloadable Trivia Kit to entertain customers into the virtual space and encourage physically distanced socialising. The campaign - which drove up conversion, sales and social media engagement, and was even copied by a big industry player *tut tut* - supported breast cancer charity CoppaFeel!, with activity boosted by influencer support from gal-dem.
"We initially hired Jordanne to conceptualise, create and project manage a bespoke amplification campaign around our Fit Tape; the timing of which occurred in backdrop of a unique time for everyone in Covid-19 lockdown, where the climate was moving rapidly. Jordanne not only came up with a BRILLIANT campaign that was fitting and stand-out at this difficult time, she worked within the constraints of a limited budget and small team support to deliver it at rapid speed (3 weeks from start to finish). The project she delivered will leave a legacy that we can build on."
THE HITS
AUDIT
STRATEGY
COPYWRITING
BRANDING + DESIGN
BRAND BUILDING
CAMPAIGN CONCEPTUALISATION
COLLABORATIONS + PARTNERSHIPS
WEBSITE DESIGN
CREATIVE GUIDANCE
RETAIL STRATEGY
LAUNCH COMMS
REPUTATION MANAGEMENT
INFLUENCER ENGAGEMENT
ROWSE
10
ROWSE is a botanical beauty brand offering pure plant-based skincare essentials, co-founded by Nuria Val and Gabriela Salord.
"Working with Jordanne has been a real treat. From ideation to execution, she's been a great asset to our small team! She's creative, meticulous, fast and trustworthy. We're grateful for a job well done."
THE HITS
Brand Building
Collaborations and partnerships
Event management
Launch Comms
Influencer engagement
VIP gifting
Koodoo
11
Koodoo is an equity crowdfunding platform for businesses driving positive change.
Supporting the launch of the Koodoo app and offering took a two-pronged approach - to acquire investors and attract sustainable entrepreneurs to raise on the platform. The project comprised managing a number of external partners, ensuring they were immersed in the Koodoo brand, and versed in our messaging.
"I can't recommend Jordanne highly enough. She was instrumental in driving the Koodoo brand and communications forwards. She is an expert in her field, creative yet considered, incredibly reliable and delivered over and above the brief she was given. I look forward to working with her again in the near future."
THE HITS
Audit
Strategy
Culture and Internal Comms
Campaign conceptualisation
Brand building
Branding + design
Digital Marketing
Collaborations and partnerships
Website design
Website development
Content Curation
Recruitment
Launch comms
Corporate Comms
Reputation Management
Influencer engagement
Consumer connections
Events
Gaelle Khouri
12
Gaelle Khouri is the Lebanese jewellery designer of immeasurable talent, creating other-wordly, intricately sculpted designs for the strong, assured, modern woman.
Upon meeting Gaelle Khouri, it was clear that her jewellery was rooted in deep philosophical thoughts and intricate craft. We worked closely to structure Gaelle’s business, collections and brand identity, launching the brand to press and retailers. We secured coverage and retail partnerships worldwide, including Net-a-Porter, Moda Operandi, Auverture and Stanley Korshak, to propel the brand to cult status.
"It’s rare to come across both standout talent and total dedication like Jordanne. Jordanne was the PR manager for my jewellery brand for over two years. Her passion for what she does made the work very personal to her and I can’t thank her enough for the great impact she helped achieve for the brand. Her great expertise of the luxury market - and the jewellery industry in particular - made her always spot the right opportunities for the brand and make them come to life."
"Jordanne possesses a beautiful energy and a great sense of wit that made working with her a very enjoyable and memorable time. Jordanne pours her heart into what she does, and what has started as a working relationship with her turned into a great friendship today. Jordanne is one of the best things that happened to my business so far!"
THE HITS
Audit
Strategy
Campaign conceptualisation
Brand building
Product roadmap
Collaborations and partnerships
Creative guidance
Retail Strategy
Press office
Launch comms
Influencer engagement
VIP Dressing
Events
Consumer connections
Commerce
Taking Requests